German Pavilion,

EXPO 2017, Astana / KasaKhstan


insglück Gesellschaft für Markeninszenierung GmbH                            (as lead agency of the consortium)

Commissioned by:

Hamburg Messe und Congress GmbH, Hamburg, on behalf of the German   Ministry for Economic Affairs and Energy (BMWi), Berlin


10th June to 10th September 2017


Astana, Kazakhstan

Supplied Services for this Project:

“Energy on Track” was the slogan of the German presence at the world’s fair held in Astana, the capital of Kazakhstan, in the middle of 2017. Over 100 countries present at the event in Astana focused on the reduction of CO2 emissions, energy efficiency and “energy for all.” The conceptual development, planning and realisation of the German pavilion was in the hands of a consortium headed by the insglück agency, who commissioned us to realise the media technology. An international team with local knowledge, supported by a number of our branch offices, implemented the technical side of the presentation. 

The focal points of the concept were a high-quality implementation of the media technology for the exhibits as well as extensive support services, which it was our job to provide during the exhibition. In order to underline the first-class visual impression, we procured special installation lights and made other bespoke parts, which our team then installed with a keen eye for detail.

Our logistics specialists brought five trailers of equipment from Germany to Astana prior to commencement of construction to equip the pavilion with modern 4K laser projectors and other AV equipment in line with German quality standards. It proved to be a challenge for our logistics crew, that only one service provider was authorised to make deliveries to the national pavilions; the company had such a heavy workload that our loads sometimes didn’t reach their destination for days.  It was only through fast and close collaboration between all the disciplines involved that we were able to make up for lost time and meet the deadline for completion.

A great experience awaited visitors to the German pavilion: after exploring the “Map of the Future” and “City of the Future” exhibition areas, they were guided to an interactive highlight, which we realised together with numerous partners. A multimedia experience was developed from “energy points” previously collected by means of RFID smart sticks: a round table, six meters in diameter, stood in the centre of the twelve-sided room, which we used as a projection surface for a twofold 4K soft edge projection. From a recess in the middle of the table, laser beams were directed onto six further projection surfaces on the outer walls of the rooms by means of a mirror sculpture installed above to enable an interactive experience. The result was an impressive 360-degree presentation, further augmented by our three-dimensional audio installation.


Photos: Andreas Keller