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Overview

Kazakhstan is an attractive country with wonderful nature, varied landscape, metropolitan splendour of cities that combines eastern serenity and western luxury, many carefully preserved traditions and true exoticism of Asian culture.

Today, the business centres in Kazakhstan are comparable with the same centres in a developed European country. Of course, Kazakhstan had to go a long way before reaching what it has and what it is now. It took the country 20 years of hard work and multilateral cooperation with the world to enter the top 30 most developed countries in the world.

The Kazakh land can give everything any traveller could imagine – endless wild steppes, which are the embodiment of beautiful simplicity and embellished with charming semi-saline lake, home to thousands of waterfowl and water birds, a unique pine forest, mighty mountains, the second largest canyon in the world, and even the sea.

Main Theme

The main goal of the Kazakhstan Pavilion at Expo 2020 is to share a nomadic spirit with every visitor, creating a sense of belonging and connection.

The pavilion is divided into 5 main zones with the carefully designed continuous flow of immediate experience that guides you through the past to the present day of the Great Steppe. Each area is integrated with audio, video and light installations, all serving the very purpose of vividly illustrating the lifestyle of nomads. Past, present, and future are so harmonically synchronized and illustrated that accomplishment of such scale required state-of-art interactive installations, animated high-tech infographics, virtual reality and much more.

The Experience

In the beginning, guests will enjoy a presentation about the interconnectedness between all of us followed by the entrance into a room called “Land of the Great Steppe”. The room is equipped with 2 main projections and 10 mirrors with numerous LED sticks.

The next step of the journey is “Sacred Map”, where guests will have a glimpse of the sacred places.

“Wealth of the earth” invites guests to learn more about the natural resources of the land through interactive walls, screens and tubes.

“Richness of biodiversity” demonstrates a rich variety of flora and fauna in Kazakhstan. It incorporates Vertical Garden Installation, Interactive Wall and Wall Graphic.

The room of “Cultural Heritage” introduces traditions, culture, and ceremonies of the land.

The next area “Nur-Sultan City”, the blueprint of the country, is illustrated on the immersive LED screen showing the capital in its beauty.

In the “Future Now”, visitors are encouraged to engage in various activities with AI, play games and learn more about the country.

The last stop on the journey is “Unlimited Space”, where visitors will enjoy the performance. It was achieved through 270° virtual projection along with the performance of a dancer.

Main Challenges

The Kazakhstan Pavilion is highly interactive and perfectly designed. BeWunder handled a few of the challenges related to AVL scope, namely, high design demand on light scenes and planning. It required working with contrasting mounting positions for different types of lighting fixtures.

Moreover, in the last zone of “Unlimited Space”, it was very tricky to create a show between the artist and the robotic arm, to have an impression of an AR interaction between the two. Projections, light and video programming, audio and robotic arm programming all had to work in perfect unison without any delays or errors.

Solutions

Since the demand was extremely high due to the large AVL scope it was important to increase the number of specialists rather than the number of working hours. Therefore, to successfully deliver the work BeWunder had allocated a large team for this project, which accomplished the task effectively and on time.

To achieve a desired goal in the “Unlimited Space”, our team spent two weeks of pre-programming movements with light and 4 weeks of rehearsal with a dancer. All aspects were synchronized on the curved 270-degree projection.

Photos: Andreas Keller