Evolving into a full turnkey experience partner, BeWunder unveiled its new brand identity – BeWunder 2.0. This marks a new era of growth, defined by ingenuity, collaboration, and global delivery. Alongside our extensive involvement in multiple pavilions for World Expo 2025 Osaka, we expanded further into new regions including our entry into Uzbekistan with a large- scale turnkey museum project and significantly grew our presence across Europe and the Middle East.

BeWunder began its transformation from a mutlitmedia and lighting technology focused organisation into a turnkey solution partner, expanding its capabilities into general contracting, interior fit- outand exhibit fabrication. The same year, the organisation established a local entity in Japan, in preparation for World Expo 2025 Osaka.

Following years of successful project deliveries in the Kingdom, we strengthened our presence with permanent offices and warehouses in Riyadh and Jeddah to be closer to our clients and to serve the market better and faster, supporting a growing portfolio of permanent and event- based experiences.

We completed a spin-off from one of Germany’s leading event and entertainment companies, with our leadership assuming full ownership and establishing BeWunder as an independent global brand. The spin– off was driven by our ambition to serve our markets and clients better, creating optimised framework conditions with organisational structures and workflows aligned to their specific needs.

Expo 2020 Dubai marked a major milestone in BeWunder’s Middle East journey — showcasing its full capabilities and accelerating its growth across the region. This mega event became a launchpad for new partnerships, expanding business opportunities, and strengthening the organisation’s regional presence.

With operations established in Berlin, Munich, and Dubai, we created a dedicated business unit focused on museums, exhibitions, experience centerns and World Expo pavilions. This marked a strategic decision to build strong capabilities in semi– permanent and permanent spatial experiences, laying the groundwork for our evolution into a turnkey experience partner.

BeWunder’s roots are German, built on precision, quality, and innovation. In the same year, the team delivered a landmark projection- mapping show in Dubai, marking the beginning of a journey that would grow into large– scale experiential delivery worldwide.