The USA Pavilion invites visitors to imagine a future where collaboration and creativity lead global progress. Inspired by the Japanese concept of wabi-sabi, its architectural form consists of two triangular wooden structures contrasted by a suspended, illuminated cube.

Client:

ES Global Limited

Commissioned By:

ES Global Limited

Exhibition Designer:

BRC

Date:
13th April to 13th October 2025
Location:
Osaka, Japan
Scope of Work:
Turnkey design & build
Exhibition Design & Concept development support
Feasibility studies
Value engineering
Final design delivery
Multimedia systems integration
Lighting systems integration
Multimedia systems integration
Interactive elements
Scenic fit-out
Exhibit fabrication
Graphics, print & signage
Full project coordination
Theme:

BeWunder served as the turnkey design & build contractor for the visitor experience at the US Pavilion. In the early project phase, we supported the exhibition design team by further developing the concept, conducting feasibility studies, and providing value engineering to ensure creative ideas could be implemented efficiently and effectively. 

 

We then took over full responsibility for the final design and delivery, seamlessly integrating multimedia and lighting technology into all scenic and exhibit elements while preserving the original creative intent. Our scope covered the complete execution of the visitor experience, including multimedia and lighting systems, interactive elements, scenic fit-out, exhibit fabrication, graphics, print, and signage.

With an integrated approach, we ensured that technology, storytelling, and spatial design worked hand-in-hand to create a compelling and immersive experience for visitors. BeWunder coordinated all trades involved, delivering a cohesive and high-quality execution from concept to completion.

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