13th April to 13th October 2025
Pavilion
The USA Pavilion invites visitors to imagine a future shaped by collaboration, innovation, and creativity. Inspired by the Japanese concept of wabi-sabi, the architectural design combines two triangular wooden structures with a suspended illuminated cube, creating a distinctive spatial identity.
The exhibition experience translates this vision into a journey that blends storytelling, technology, and physical environments, encouraging visitors to explore ideas of progress, partnership, and future possibilities.
Client:
ES Global Limited
Commissioned By:
ES Global Limited
Exhibition Designer:
BRC
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BeWunder delivered the visitor experience for the USA Pavilion as a turnkey experience partner, taking responsibility from early concept development through to final execution.
At the early stage, BeWunder supported the exhibition design development through feasibility studies and value engineering, ensuring that creative concepts could be realised efficiently and aligned with project requirements. This involvement continued into the detailed design phase, where multimedia and lighting systems were developed and coordinated to integrate seamlessly with the scenic and exhibit elements.
The scope included the delivery and integration of audio systems, video systems, lighting systems, media servers and playback, show control systems, and event IT networks, ensuring all technical systems operate together as one coordinated environment. Interactive elements were integrated as part of this system to support the overall visitor journey.
In parallel, BeWunder delivered the full exhibition fit-out, including scenic and set build, exhibit fabrication, and installation of graphics, print, and signage, ensuring alignment between physical build and technical systems.
All works were delivered under a fully integrated approach, coordinating all trades and disciplines to ensure that technology, storytelling, and spatial design operate seamlessly together, resulting in a cohesive and immersive visitor experience.
